Calvin Klein To Launch Cosmetics Line In Spring

Posted on March 15th, 2012

March 14, 2012 - GraziaDaily.com - By Angelica Hermon



We’re guessing you’re already in a jolly mood thanks to the spring sunshine outside, but to put an even bigger smile on your faces this morning we bring you some exciting news: Calvin Klein is to launch a cosmetic line. Eek!

The 18-year-old CK One brand will be developed by Coty Prestige into a line of 130 colour cosmetics this Spring. It's first launch will be over in Spain at department store El Corte Ingles and then in April it will go into the States along with a number of global markets including France, Portugal and Australia. Yes, Calvin cosmetics are set to take over the world people. Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, told WWD, “CK One has maintained it’s status as an iconic brand since it first launched in 1994. With the introduction of CK One Color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality.” Too right, we’d all love to help define ourselves with a little bit of Calvin blushers and mascaras. Just like Calvin’s iconic denim campaigns we reckon this new move will have people across the globe fighting to get their hands on a piece of the action too.

Read the full article: http://www.graziadaily.co.uk/beauty/archive/2012/03/12/beauty-news--calvin-klein-to-launch-into-cosmetics-this-spring.htm